I am a senior website manager and systems architect who takes ownership and web success personally. For six years I worked as the sole owner and operator for the entire web presence of a $7B regulated financial institution, designing the content architecture, governance, and operational procedures that kept a 300+ page enterprise platform not only operating at a high level but simultaneously turning it into a growth engine for the company, reducing funnel friction and driving year-over-year growth in organic traffic through a comprehensive SEO and web health strategy.
While my career has led me into website management, it is the development and implementation of systems that keeps me coming back for more. At HomeStreet I was not only the sole internal owner and subject expert for the DXP but also designed the procedures that governed how the platform was used and how HomeStreet as a company interacted with it, from intake to deployment, QA and testing procedures, content taxonomy standards, and on-page SEO governance built to maintain quality no matter who the editor was.
I am a builder at heart who applies that same systems thinking outside of work, in side projects and in how I learn. I was curious about building on WordPress so donated my skills to build and launch a custom WordPress website for a local nonprofit, using a procedural approach to learning the techniques and applying them to the build. I designed and developed this portfolio on Contentful and Next.js using my own proprietary canonical grid layout system, and built two desktop applications, all utilizing AI as a governed development tool with strict workflow systems that allow for efficient builds without sacrificing direction or quality.
AI Workflow & Governance Design
Web Platform Architecture
CMS & DXP Ownership & Governance
Content Modeling & Taxonomy
Platform Migration & Launch
Process Audit & Gap Analysis
Stakeholder Management & Alignment
Marketing Operations & Workflow Design
Vendor & Agency Management
SEO Strategy & Execution
Conversion Rate Optimization
Release Management & QA